22 February, 2019
Remo Ruffini, chairman and CEO, explained in a telephone interview that the decision was based on brand innovation and sustainable development. The Gamme Bleu and Gamme Rouge series have been launched for more than 10 years, and the concept is out of date.
Moncler has been growing for 15 consecutive quarters. According to fashion headlines, Moncler sales grew 15% to 329 million euros in the third quarter ending September 30, 15% to 737 million euros in the first nine months, 19% to 478 million euros in retail sales and 8% to 259 million euros in wholesale sales.
The sustained strong growth in performance has largely benefited from down products, with Moncler’s annual sales expanding nearly 10 times over the past 15 years.
Founded in 1952, Moncler initially focused on outdoor mountain climbing products such as tents and sleeping bags, which had nothing to do with luxury and fashion. After being acquired in 2003 by Remo Ruffuni, a well-known clothing family, it became fashionable and formally entered the luxury industry. At that time, the annual sales of the brand were only tens of millions of euros.