22 February, 2019
Moncler is known primarily as a seller of coats, such as jackets. Earlier this year, the company launched the Moncler Genius project, which aims to establish a dialogue with customers and add new concepts and ideas to the Moncler brand through eight different designer series.
AR books were created to further understand the Moncler Genius project, including Pierpaolo Piccioli, Kei Ninomiya, Craig Green, Hiroshi Fujiwara, Palm Angels and Simone Rocha. The book is described as aimed at people who are interested in fashion, innovation and new experiences.
By using Moncler Genius AR, readers can learn about eight different designer chapters, central pages and covers. Each has its own 3D modeling effect, such as book freezing or bursting fire.